Your MSP is the most valuable asset you own. Treat it like one!
We can help you maximize your asset and sell it when you’re ready
Choose your business stage
Better Business
A mentored peer group where you work on the business instead of just in it. Take our business assessment and join a working group to tighten operations, processes, and profitability so your MSP runs like a real asset.
Active Readiness
Everything in Better Business, plus personal coaching. You’ll complete the business assessment, join a mentored workgroup, and meet one‑on‑one with a coach each month to tackle your specific challenges. Ideal if you’re 3–5 years from exit—or if you’ve never felt confident running the “business side” and want expert handholding.
Exit Coaching
Our full SellMyMSP exit program, built on everything in Better Business and Active Readiness. We start with your business assessment, intake into our sales process, and a valuation, then guide you through a one‑on‑one kickoff, mentored workgroup, and deal coaching—all the way through closing and 90 days after the sale. You’re not just selling your MSP; you’re exiting on purpose.
WHO ARE WE ?
B² and SellMyMSP are led by Amy Babinchak and Rayanne Buchianico, two long‑time MSP industry leaders. Together they bring decades of MSP ownership, operations, accounting, and M&A experience, along with hands‑on work helping IT service providers improve profitability and successfully exit their businesses.
About us
WHAT DO WE DO ?
We help MSP owners run better businesses and exit on their terms. B² was founded in 2015 specifically to help MSPs become stronger, more profitable companies—long before a buyer ever appears. Through our Better Business and Active Readiness programs, we mentor you to professionalize operations, improve financial performance, and treat your MSP like the asset it really is.
When you are ready to explore a sale, our SellMyMSP exit services build on that foundation. We’ve guided MSP owners through valuations, deal preparation, negotiations, and post‑sale transitions, so you are not learning this for the first time when the stakes are highest.
- Assessing: Understand the true health and value of your MSP.
- Improving: Fix the gaps in operations, finance, and positioning.
- Selling: Prepare, market, and close a sale you feel good about
· Meet Our Team ·
Amy Babinchak
MSP owner and M&A coach helping IT service providers build and exit stronger businesses. Mastermind mentor, AI transformation leader, author, founding President of the National Society of IT Service Providers, and Microsoft MVP.
Rayanne Buchianico
Enrolled Agent and MSP financial advisor specializing in accounting and process improvement for IT professionals. QuickBooks ProAdvisor, Goldman Sachs Scholar, and industry instructor to hundreds of IT business owners.